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NATIONAL ASSOCIATION OF BROADCASTERS, Booth SL 12210 — Qumu, www.qumu.com,
a heading business video height provider and a Rimage company
(NASDAQ:RIMG), currently announced a formula of a Apr 2012 Business
Video Behavior Project, that looked during a subject of Employee Generated
Content (EGC) in a enterprise. In a consult of 240 managers and
executives opposite a accumulation of disciplines, Qumu found that some-more than
half of them (51.2%) are endangered that employees will upload irresponsible
content to a association network, and 12% of executives even admit
they worry about employees uploading embarrassing videos of them
from association parties.
However, executives also news that a videos being uploaded to their
networks are some-more effective than ever before. In fact, a investigate found
that 100% of them have never seen an inapt video uploaded to the
association network, and a tip comments executives done about a employee
generated videos they’ve seen are that they have been useful (38.2%)
and appropriate (35.3%).
In further to executive concern, a investigate looked during who produces the
many engaging worker generated content, either or not these videos
make workers some-more prolific and what a destiny direct for EGC will be.
The consult reveals that co-workers’ videos are a most
attention-grabbing. When asked who produces a many interesting
corporate videos, co-workers surfaced a list during 45.5%. However, CEOs
furnish a tip volume of videos (51.4% constructed by CEOs vs. 13.5%
constructed co-workers).
That’s not interlude workers from feeling that these videos have made
them some-more prolific though. An strenuous infancy (73%) contend that
worker generated videos have increasing their capability to some
degree, and 81.4% of executives trust direct for such videos will only
continue to increase.
“We are observant a fast-growing boost in a direct for employees to
beget video calm and be means to share it with colleagues across
departments,” pronounced Sharon Spinelly-McGowan, Director of Corporate
Communications during Avid. “We recently purchased Qumu’s Quick Capture
product, that allows a employees to emanate and upload video right
from their browser into a amicable video pity portal.”
When asked what forms of videos employees have been generating most
often, how-to videos came out on tip with some-more than 3 buliding of
executives (75.8%) observant they are a many common, followed by:
- Communication from government (48.5%);
- Town gymnasium meetings (42.4%)
In fact, one of a many common use cases for how-to videos comes from
patron use dialect crew formulating how-to videos. “By 2015,
how-to patron use videos will be an essential partial of Web customer
use strategies,” pronounced Johan Jacobs, Gartner Analyst (Get More Value
From Your ‘How to’ Customer Service Video Knowledge, Feb 2012).
“The formula of a investigate denote that worker generated calm is
carrying a certain amicable and prolific outcome on a enterprise,” said
Ray Hood, Senior Vice President of Rimage and General Manager of Qumu.
“At Qumu we yield a event for organizations to improved control
a approach video is created, orderly and shared. Qumu knows that the
highest-performing businesses of a destiny will use video as a key
record to combine their workforce behind a common prophesy and set of
best practices.”
About Qumu
Qumu, Inc., formed in San Bruno, California, is a heading business
video height provider, lenient organizations to improved rivet and
enthuse employees, urge productivity, and revoke costs. Video is
pervasive – it appears in all business applications and is consumed on
all devices. The largest Global 1000 companies count on Qumu’s video
height to capture, manage, and discharge live and on-demand content
with sum trustworthiness and security. Regardless of assembly size, viewer
device, or network configuration, Qumu simply creates video work. Only
Qumu delivers a Freedom to work with existent infrastructure; the
Power to strech everyone; and a Control to do it right.
Visit www.qumu.com
About Rimage Corporation
Founded in 1978, Rimage Corporation (NASDAQ: RIMG) helps businesses
broach digital calm directly and firmly to their customers,
employees, and partners. Rimage’s Qumu business is a personality in the
fast flourishing craving video communications market. Rimage’s Signal
online edition height automatically pushes secure mobile calm to
scarcely any mobile device or computer. Qumu and Signal, in combination
with Rimage’s world-class CD, DVD and Blu-ray-Disc™ publishing
solutions, capacitate businesses to firmly broach their videos,
documents, audio files and images in today’s multi-platform,
multi-device world. Rimage reserve thousands of business in North
America, Europe and Asia with industry-leading solutions that increase
engagement, partnership and control. Additional information can be
found during www.rimagecorp.com.
Blu-ray Disc™ is a heading of a Blu-ray Disc Association.
Article source: http://www.sys-con.com/node/2249748
